JEFF BEZOS: … We don’t give up on things easily. Our third party seller business is an example of that. It took us three tries to get the third party seller business to work. We didn’t give up.
But if you get to a point where you look at it and you say look, “we are continuing invest a lot of money in this, and it’s not working and we have a bunch of other good businesses,” and this is a hypothetical scenario, and “we are going to give up on this.” On the day you decide to give up on it, what happens? Your operating margins go up because you stopped investing in something that wasn’t working. Is that really such a bad day?
